No doubt I’m quite late to this party, but I finally took the plunge and got a Fujifilm camera. Not that I’m late to Fujifilm, mind you, because back when when I first picked up a film camera, it was usually a Fujifilm role of film that was inside of it. But lately, after hearing (and seeing) so much about the digital Fujifilm “look” being produced by its film simulation settings, curiosity and a bit of nostalgia has gotten the best of me. To cautiously dip into Fujifilm territory you could say that I went “low end” with the fixed-lens Fujifilm X70, which kept things neatly below the sub-$1,000 mark. Results? Wow. Their Classic Chrome simulation alone (picture above) is enough to make you begin to think JPEG again. After years of shooting with Leica and Nikon cameras, I have to wonder why those leading camera manufacturers don’t have anything that comes even close. And while I have yet to master this little X70 camera, it is a refreshing feeling to have my photographic eyes opened up again to all sorts of new creative possibilities. Maybe I’ve been spending my money in the wrong place all these years, or grew too complacent with the improvement drips coming out of those leading camera manufacturers. Who knows. But what I know for sure is that I will be giving Fujifilm cameras a more extended look in the future. I can’t say yet, but they may be the gems that were hiding in plain sight all along, and at a much lower price point. More later about all this, but in the meantime, these film simulation shots will definitely be a common presence on this blog.