Taking the food truck concept to a higher level? Well, not quite, unless you ask the dogs. But some creative entrepreneurs in our urban areas are beginning to capitalize on a mobile treats concept that has its roots in the food truck industry. Like their more traditional counterparts, these new entrepreneurs have plenty to gripe about when it comes to local ordinances and competing businesses. Other vendors don’t want them too close to their establishments and they have to constantly put up with city administrators who are in no hurry to grant them the requisite permits. However, there is no denying that these folks may be up to something: bring the treats and other canine articles directly to local dog-friendly hangouts. Brilliant idea? Absurd? You be the judge.